What goes into promotional writing
As Mainers, we're known for our resourcefulness and tenacity in getting things done our own way. But if you haven't the skills or training in professional writing, it will hurt your brand if you try and do it yourself. Every business needs content writing that is clear and concise. Don't lose your audience's interest with insider's jargon or with awkwardly composed sentences. Copy should connect and resonate with your readers. The more perceptive the tone of the writing, the more personal the brand. Content should be thoroughly proofread. Nothing weakens your brand's credibility more than grammatical errors, spelling errors, punctuation mistakes and typos. Every single message you put out in the media becomes part of your brand's resume--so make the best impression you can.
First Impressions Count. Don't Make The Wrong One.
As small entrepreneurs, we're all in the same boat to get noticed. But there are some rules to getting your message out there. Copyblogger's Seven Harsh Rules of Social Media Marketing paints that picture. You definitely don't want to start your campaign off the wrong way and be perceived as a tremendous annoyance nor do you want to spend hours of your precious time doing it the right way, but failing to reach the right audience. Recently I heard about a story where the media director of a major conference got into a Twitter huff with someone who criticized some aspect of that conference. It didn't end well. A natural response to criticism online is to fire back, but if you are the representative of organization, you will invite unbelievable vitriol and scorn if you even make the snippiest of comments online. You have to react to the negative with more positive. This is why having someone with interpersonal skills along with writing skills represent your business is crucial to your online perception.