First let's Clarify What I Am and What I Am Not
What I Am Not: Although I have done some marketing and public relations for others, I do not call myself a Marketing Consultant. If you need someone to help you develop a strategic marketing plan for your business (i.e. skim vs. penetration pricing, target marketing, word of mouth, inbound marketing strategies, etc.) I can direct you to people who specialize in that.
What I am: I'm a professional writer with more than 20 years of experience in discerning what someone wants to promote and finding the best way to communicate that through traditional or social media. It's partly intuition, partly a fascination with what makes people tick. I am someone who can do effective content development for your business and I can craft sharp, attention-getting copywriting to promote it.
What I am: I'm a professional writer with more than 20 years of experience in discerning what someone wants to promote and finding the best way to communicate that through traditional or social media. It's partly intuition, partly a fascination with what makes people tick. I am someone who can do effective content development for your business and I can craft sharp, attention-getting copywriting to promote it.
First, do your homework.
Five Questions To Answer So We Can Figure Out What You Want
1. What is your goal?
What is it you want to promote? A product, a service, to promote awareness of something?
2. Who do you want to tell about it?
This is your audience. These are the people who will be instantly interested in what you have to say because you have something (a product, service, a message) that they're already attuned to.
3. What is the best way to reach this audience?
This is where we figure out your best distribution strategy through traditional or social media channels (see below.) This is also where you will get a reality-check on what goes into creating an official presence in the media. You either do it yourself or you outsource it, but someone has to be dedicated to being your "brand evangelist" and keep providing your community value.
4. What do you want to say?
Once we take some time to determine who it is that you are wanting to reach, I will help you to craft the right kind of "voice" and persona that gives your company strategic visibility. I am a chameleon writer in that I can adapt to whatever tone you wish, but the key here is to humanize your company and be the kind of voice people trust and want to keep hearing from.
5. What is your budget?
After we meet or talk, I will provide you with what I call "A Road Map" --sort of a menu of services that I can offer you that clearly articulates how much time the work will take at a certain hourly rate so that you can budget accordingly. Because I work hard to make sure my clients are happy, we'll both sign off on a time table of Agreed Deliverables so that you are completely satisfied about what you are getting from my time.
1. What is your goal?
What is it you want to promote? A product, a service, to promote awareness of something?
- Do you want to attract new clients?
- Strengthen client loyalty?
- Build your image as an authority?
- Attract a huge number of fans on social media? Okay, cause if this is what you want, we gotta have a little talk.
2. Who do you want to tell about it?
This is your audience. These are the people who will be instantly interested in what you have to say because you have something (a product, service, a message) that they're already attuned to.
3. What is the best way to reach this audience?
This is where we figure out your best distribution strategy through traditional or social media channels (see below.) This is also where you will get a reality-check on what goes into creating an official presence in the media. You either do it yourself or you outsource it, but someone has to be dedicated to being your "brand evangelist" and keep providing your community value.
4. What do you want to say?
Once we take some time to determine who it is that you are wanting to reach, I will help you to craft the right kind of "voice" and persona that gives your company strategic visibility. I am a chameleon writer in that I can adapt to whatever tone you wish, but the key here is to humanize your company and be the kind of voice people trust and want to keep hearing from.
5. What is your budget?
After we meet or talk, I will provide you with what I call "A Road Map" --sort of a menu of services that I can offer you that clearly articulates how much time the work will take at a certain hourly rate so that you can budget accordingly. Because I work hard to make sure my clients are happy, we'll both sign off on a time table of Agreed Deliverables so that you are completely satisfied about what you are getting from my time.
