Kay Stephens Creative Content & Social Media
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Kay Stephens
Creative Content & Social Media

The Cinderella Project:
How traditional & social media work together

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This is the story of a prom dress giveaway project that nobody knew about and how traditional and social media were used to get it noticed statewide.

Click to read story

traditional media
-copywriting and copyediting
-promotional materials
-press releases
-print ads
-brochures
-custom articles
-columns for newspapers
social media
-social media set up
-engaging content strategies
-website content

-custom company articles/blogs
-enewsletters
-optimized press releases
-monitoring of reputation and stats

  The Supreme Power of One Facebook Fan Page

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How a Local Fan Page Caught The Attention of SAIL Magazine With Only 91 fans

 Shane Laprade and Ladleah Dunn are a husband-and-wife team who have worked on boats for many years and now run an artesanal boat refinishing business called Kalliste Yacht Services in Lincolnville, ME. They own a Tayana 37, which is a type of boat with a rabid cult following similar to the way muscle cars like Camaros have their own built-in fan base. After a brief consultation with them on what to include for content, their teeny, beginning page shot to the top in keyword searches and SAIL Magazine contacted them to feature them in a magazine story.     Click to read more. 

Chronicling the Midcoast since 1993
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