The Cinderella Project:
How traditional & social media work together
This is the story of a prom dress giveaway project that nobody knew about and how traditional and social media were used to get it noticed statewide.
Click to read story
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traditional media
-copywriting and copyediting -promotional materials -press releases -print ads -brochures -custom articles -columns for newspapers |
social media
-social media set up -engaging content strategies -website content -custom company articles/blogs -enewsletters -optimized press releases -monitoring of reputation and stats |
The Supreme Power of One Facebook Fan Page
How a Local Fan Page Caught The Attention of SAIL Magazine With Only 91 fans
Shane Laprade and Ladleah Dunn are a husband-and-wife team who have worked on boats for many years and now run an artesanal boat refinishing business called Kalliste Yacht Services in Lincolnville, ME. They own a Tayana 37, which is a type of boat with a rabid cult following similar to the way muscle cars like Camaros have their own built-in fan base. After a brief consultation with them on what to include for content, their teeny, beginning page shot to the top in keyword searches and SAIL Magazine contacted them to feature them in a magazine story. Click to read more.
Shane Laprade and Ladleah Dunn are a husband-and-wife team who have worked on boats for many years and now run an artesanal boat refinishing business called Kalliste Yacht Services in Lincolnville, ME. They own a Tayana 37, which is a type of boat with a rabid cult following similar to the way muscle cars like Camaros have their own built-in fan base. After a brief consultation with them on what to include for content, their teeny, beginning page shot to the top in keyword searches and SAIL Magazine contacted them to feature them in a magazine story. Click to read more.