To see more detail about individual services for both Traditional and Social Media, scroll down below.
Promoting Through Traditional Media
Most people are used to getting their message out through the printed word: via a press release, a newspaper article, a brochure, or an ad in the newspaper. I can work with you to give your website a face lift, or develop a keyword-rich press release that does double duty in the local newspaper as well as on statewide Internet news channels. Though these services are still considered traditional, some of them contain online elements that will further enhance your visibility.
Click the left hand column to find out what these services include as well as the rates.
Website Content
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*Consultation on website page content, usability, functionality. *Professional website content development *Crafting of precise keywords for best search engine optimization *Ongoing website content maintenance, i.e. generation of fresh story ideas, updated content/press/testimonials. *Proofreading and editing of existing website content |
Optimized Press Releases
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*Consultation on press release content, including precise keywords for best search engine optimization *Development of unique angle; dynamic, expressive copy *Targeted distribution both online and offline |
Company Articles
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*Consultation on article content, including precise keywords for best search engine optimization
*Angled promotional articles about your company with content that highlights your best selling points *Targeted distribution both online and offline |
Columns |
*Consultation on column content, including precise keywords for best search engine optimization
*Transcription of an interview with your company expert into a personalized informational column or advice column *Targeted distribution both online and offline |
Print Pieces
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*Brochure copy *Postcard content *Newsletters *Ad/TV/Radio Copy |
Magazine/ Newspaper Writing
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*Professional magazine feature writing *Professional newspaper writing (beats include: features, community, arts and entertainment) *Content developer for annual reports and other in-house company publications |
Promoting Through Social Media
Facebook, Twitter, Blogging
There are so many social media applications out there right now that if you clicked on this thing to the left and just looked at it for a few seconds, you'd go bonky. This is why I've taken the time to explore only a few of the most useful social applications and why I don't specialize in a gazillion of them. The key to promoting your business through social media is discerning who your audience is and communicating with them in a natural, conversational way. I will help you choose the right online medium and fine-tune your online voice and persona.
There are so many social media applications out there right now that if you clicked on this thing to the left and just looked at it for a few seconds, you'd go bonky. This is why I've taken the time to explore only a few of the most useful social applications and why I don't specialize in a gazillion of them. The key to promoting your business through social media is discerning who your audience is and communicating with them in a natural, conversational way. I will help you choose the right online medium and fine-tune your online voice and persona.
Click on the title in the left hand column to find out what these services include as well as the rates.
Facebook
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*Set up business Facebook fan page & link to website *Provide dynamic content for your Facebook page to connect with fans daily or weekly. *Create photo galleries with comments *Customize wall tabs *Craft, design and set up Facebook ads *Design and set up contests, e-coupons, sweepstakes |
Blog
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*Customize an easy-to-use blog platform & link to other social media and websites. *Develop blog posts for Facebook or your website *Post original, engaging content 300-600 words; or proof/edit your content *Push blog content to bigger news aggregators for more exposure |