Is this your kind of business? Or similar?
I live in Maine and work with men and women every day in these industrial types of businesses. Typically, what's known as blue collar businesses are very specialized. The people who run them don't often have time to learn how to use social media to push their message out. They're working long hours and too busy.
Even if they don't have time to tweet or post on Facebook, their clients definitely are--and that's where the new business is.
Here's your one minute marketing tip. If you're going to invest in ANY social media presence at all, make it a business Facebook page. First, you want to build and engage your audience with posts that are universally interesting. For example, last month I posted this on the Facebook page of a painting company client of mine:
It was a shared post from This Old House asking readers if they remembered some weird old architectural detail from the house they grew up in. Even though this had nothing to do with a painting company, it was universally interesting and got the most clicks and engagement from readers.
A recent Nielsen study claims that people need to have exposure to someone's brand on social media at least 10 times before they take action.
And that's where the Facebook page comes in. But just like at a party if you don't know anyone, you don't just go up to someone, shake their hand and say, "Hi, our company is looking for business, here's an offer."
With Facebook, you post and share content to engage your audience. Let them get to know the faces in your company, what you're working on, what makes you laugh or you find inspiring. (But keep it clean.) Experts say that posting 1-2 times a day is ideal; anymore than that and your brand starts to be annoying.
Here's more to get you started.
I'm running a special for the winter months of $100 to get you a Facebook business page set up with 10 engaging posts. With it comes some built in consulting on how to go from there. View more or contact me for details.
The Killer Convo
This blog is a is a killer roundup of all arts, entertainment, brewery & distillery, food trucks, happy hour happenings in the Midcoast Maine. Feel free to email me anything about Midcoast arts, entertainment & the creative economy.